Turbo-Charge Your Marketing Spend
with our Optimal Marketing Strategy SaaS Tool
Redsella’s Optimal Marketing Strategy service is a unique, low-cost way to turbo charge your marketing performance.
Read on to see how you could benefit, then take up our pilot offer to get a personalised business case showing the ROI available to you.
The Problem
With the number of options open to marketing teams increasing rapidly, demand fluctuating and the way that customers interact with businesses undergoing a seismic shift, its now more important than ever that companies can understand and measure the value their marketing spend brings.
However, these same pressures make it near impossible to plan efficient strategies and measure their true impact manually. Marketeers need new tools to help them do this, in order to maximise their effectiveness and allow their contribution to the bottom line to be fully realised.
The Solution
At Redsella, we have drawn on over 25 years experience of developing award-winning, AI-driven, marketing attribution & optimisation solutions, to create such a tool.
The ‘Optimal Marketing Strategy’ system (OMS) employs our unique Machine Learning technology to automatically measure, model and optimise the effectiveness of your marketing actions, providing you with a simple, low-cost way to understand and maximise the impact of your marketing spend, with no up-front commitment required.
Insight & Attribution
We have developed a unique modelling approach aimed specifically at the challenges posed by attribution tasks. This enables the OMS to:
- Learn how each channel works – it’s response & saturation characteristics
- Identify how channels interact with each other to reinforce or destroy value
- Separate the short and long term effects of marketing spend
- Continually track changes in market conditions & channel effectiveness
Using this approach, the true returns generated by each channel, or even each campaign, can be assessed and provided to the user.
Optimal Planning
Unlike conventional approaches, you don’t have to work out how to apply the attribution insight gained
Our proprietary Optimisation Engine simulates the likely performance of current marketing plans, in terms of Sales, Revenue, ROI, CPA etc. It then automatically identifies better ways to:
- use the resources available (Budget, Channels, Staff …)
- to achieve the ultimate goal (Max Sales, Min Spend …),
- whilst meeting all constraints and targets (Budget Limits, Channel Capacities, Sales Targets…)
Providing a ‘fast-forward’ button to the optimum resource plan, which can be manually modified & re-tested if required before being output for execution
Phased Roll-Out
The OMS is provided as a licensed web service (SaaS) with three steps to full adoption:
- Pilot – tailoring of the service to your business & estimate of likely ROI uplift
- Validation – Live testing on a subset of the base to validate ROI uplift
- Deployment – Operational roll out with full support from Redsella
Models are continually updated in the background to track the latest market dynamics and monitored by Redsella staff for accuracy & performance.
Discover the ROI You Can Achieve with OMS
Start your pilot today. Contact us for more information or to arrange your free, no-obligation evaluation and planning session and we will do the rest!
