The ability to extract insight & knowledge from the first-party data collected during everyday operations, quickly and easily summarising it to provide an all-encompassing ‘helicopter view’ of your business and its customer base, can be extremely powerful. Acting on this insight can have a major effect on performance.
Redsella’s Strategic Business Segmentation service lets you benefit from this powerful approach.
The process outlined above provides a view of the business in terms of customer behaviour, but other views are also possible. By focusing on Process, Operational, Logistical or Site level data different insights can be gained which are equally valuable for defining strategy in these areas.
Examples of Strategic Segmentation in Action
- A Storage Firm redesigned their business model to act on the insight gained from a customer usage segmentation, leading to sustained growth.
- A large Supermarket Chain saw a 5% growth in customer spend from initiatives based on a segmentation of annual spend profiles
- A Travel Firm used the insight gained from a segmentation of holiday purchase behaviour to refocus their business strategy to track changing market requirements
- A Financial Website used the insight gained from a segmentation of usage behaviours to provide more relevant services and content, leading to an increase in subscriptions of over 250%
See How Strategic Segmentation Can Benefit Your Business
Redsella have been at the forefront of providing bespoke Strategic Business Segmentations for many years, generating significant value for a wide range of businesses worldwide. To learn more about how your business could benefit, just get in touch: